Supreme, the Original
This is interesting
What you’re looking at is a reissue of an old Powell Peralta graphic that came out decades ago–before the birth of Supreme, the brand/store that you’re probably familiar with. What’s most interesting about this isn’t that Supreme bit Powell, and there’s no denying that they did, it’s that they built a brand off of one tiny campaign. This is a key example of how the capitalist model manifests itself in business, even in a counter-culture that rejects notions of capitalism through the implementation of highly exclusive product. I guess this is all to say that no matter how cool or creative something appears to be, at the end of the day it’s just business.
The image above is of a kid back in ’94 wearing the original Powell Peralta “Supreme” shirt.